NEW YORK–(BUSINESS WIRE)–Citi has been named the World’s Best Digital Bank by Global Finance Magazine for the 18th consecutive year. As the World’s Best Digital Bank, Citi was selected from nearly 300 banks globally, that were assessed against a wide range of criteria focused on strategy, features and functionality in the online and mobile channels. Selection criteria included strength of strategy for attracting and servicing online customers, success in getting clients to use digital offerings, growth of online customer base, breadth of products offered, evidence of tangible benefits gained from digital initiatives, and web site design and functionality.
“Ever-evolving digital technologies are drivers of the digital economy, bringing the players within the financial ecosystem closer together. As our clients’ needs and expectations are shifting in response, it is imperative that Citi — as their banking partner – continues to invest in innovation and leverage technologies to keep providing them with a better client experience,” said Naveed Sultan, Global Head of Treasury and Trade Solutions, Citi. “Winning this year’s World’s Best Digital Bank Award is a tremendous testimony of our efforts to remain relevant to our clients and support their objectives in this digital economy.”
On Citi’s awards success, Joseph Giarraputo, President and Publisher at Global Finance Magazine states, “Continued commitment to providing customers with flexibility and control across all channels, in such a way that users can adopt, customize and engage with ease, regardless of size and location, helped Citi win a multitude of awards, including the Overall Best Digital Bank 2019 and Global Best Corporate/Institutional Digital Bank Award.”
“This award is an incredible endorsement of Citi’s efforts in driving innovation and improving the client experience,” said Tapodyuti Bose, Global Head of Digital Channels and Data, Treasury and Trade Solutions, Citi. “Over the last year, we have focused on simplifying our digital solutions, such as CitiDirect BE and CitiConnect, for our clients as well as enhancing the functionalities to support our clients.”
CitiDirect BE® and CitiConnect® are a part of Citi Treasury and Trade Solutions’ omnichannel digital banking product suite. CitiDirect BE® is an institutional digital banking platform comprised of CitiDirect BE® online and CitiDirect BE® Mobile. CitiConnect® is Citi’s industry leading suite of institutional connectivity options, including CitiConnect® API and CitiConnect® API Developer Portal. Over the last year, significant enhancements have been made to CitiDirect BE and CitiConnect, in an effort to deliver value to clients through ease of use, real-time banking, digital security, data insights and AI.
In addition to being recognized as the World’s Best Digital Bank, Citi received the top honor in a number of global and regional award categories.
- Best Overall Global Digital Bank
Corporate/Institutional Global Awards:
- Best Corporate/Institutional Digital Bank
- Best Investment Management Services
- Best Online Cash Management
- Best Online Treasury Services
- Best in Mobile Banking
- Best Mobile Banking App
- Most Innovative Digital Bank
- Best Open Banking APIs
Corporate/Institutional Regional Awards:
- Best Digital Bank in Africa
- Best Digital Bank in Asia-Pacific
- Best Digital Bank in Latin America
- Best Digital Bank in Middle East
- Best Digital Bank in Western Europe
Consumer Global Awards:
- Best Open Banking APIs
Citi Treasury and Trade Solutions (TTS) helps enable our clients’ success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry’s largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry’s most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi